There are many ways to get traffic to a site. You will most likely do research to find out about those traffic generation methods.
Methods such as article marketing, forum marketing, pay-per-click advertising, social networking, blogging, and social bookmarking all work very well. But in the world of Internet Marketing, there are also traffic techniques that you should avoid, for various reasons.
First, do not ever pay for traffic from a site that promises you a great deal of traffic in a short amount of time. The traffic that you get will not be targeted, and will be of no use to you at all.
In fact, many of these sites are scam sites, and the traffic that you get will actually be automated traffic, not real traffic. Pay-per-click advertising, or PPC as it is known, is not the same as these sites that promise traffic for a fee.
Do not spend hours, or even use automated software to submit your site to free classified ad sites or free for all link sites. This only results in lots of spam for you. It does not result in traffic.
There is one exception: Craig’s List at http://www.craigslist.com. Craig’s List works very well and it is free. The only catch is that you cannot post identical ads in different categories or regions. You have to change the ad each time.
Do not participate in reciprocal linking for search engine optimization purposes. Such links are essentially ignored by the search engines, so it actually does more harm than good as far as getting your site listed in the search engines. Furthermore, avoid any and all black hat SEO techniques.
Don’t use pop ups. People hate these, and most people now have software installed that keeps pop ups from popping. Avoid other irritating elements on your site as well, such as blinking text and music, and colors that clash.
Some people say that traffic exchanges work well, while others say that they don’t. However, for an AdSense site, they can work out nicely. You should definitely give it a go, and see how it works out for you.
Don’t use false statements or exaggerated statements in your advertising. This may get you traffic, but it will irritate the traffic, and they won’t click on links. Instead, they will either close the browser, or hit the back button. You may not be selling anything, but this is false advertisement none-the-less, and it makes people very angry.
There are two huge mistakes that many newcomers make. The biggest is doing nothing at all. You can build a site, but if you don’t advertise it in anyway, you are not going to get a drop of traffic. Your Mom might visit, if you tell her about it, but that’s advertising!
The second biggest mistake is not tracking your advertising. If you don’t know what works, and what doesn’t, you will be wasting time and possibly money. Track all of your advertisements to see where your traffic comes from, and where it doesn’t come from. In the end, you will be glad that you did.
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